Martin Kelley

Hold onto your broadbrim hat! After 58 years of black and white, COLOR is on the way to Friends Journal starting in AUGUST 2013.  To announce it, FJ’s first Vine video:

This was what we were working on last week, when I tweeted out asking how many Quakers does it take to shoot a seven-second video!

As you might all expect, I’m really happy with the move. Color won’t add very much to the overall budget  just 1.5 percent!) but it should help us reach new readers. I’m also hoping it will give lapsed readers a reason to open the magazine again and see what we’ve been doing the last few years. Subscriptions start at a very reasonable $25. If you sign up before July 8, you’ll get August’s very first color issue!

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Pics on the Historic Cold Spring Village Flickr set:

Learn more about Cape May County’s historical village at www.hcsv.org

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Anthony Manousos: Reflections on the Quaker Testimonies:

One reason many Friends have lost touch with the Inward Light and rely instead on external Testimonies is that we have become too conventionally educated and “heady.” There is nothing wrong with relying on reason or on authority to some extent, according to Brinton, but they are not enough. We need the guidance of something greater and deeper than human means, something that Friends called the “Inward Light.”

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AFSC interviews relative of Japanese-American Friend Gordon Hirabayashi:

I also think that Gordon’s spiritual side was key too… I don’t remember Gordon as an overtly spiritual or religious person when I was a teenager, and yet in the course of reading the letters and the diaries, I think his spirituality was definitely something that sustained him.

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Emerging Quaker Diane: Barnesville and Fracking:

When we moved here five years ago, we certainly didn’t dream we’d be living in the midst of what essentially is becoming a huge oil field. This is a lovely, lovely place, with hills and orchards, ponds and hay fields, Amish farms and wild turkeys, woods and streams and wildflowers, two lane roads and breathtaking views. It will be damaged; the question is how much and how hard it will be to repair.

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It’s probably not a good idea to be use bleeding-edge betas. That’s especially true for a tool used daily, like a cellphone. But I’ll freely admit that Apple’s iOS 7, announced Monday, has been itching at me. CultofMac told readers straight-out not to install it. But commenters there and elsewhere have been reporting few problems and apparently it is possible to go back to 6 if problems arise.

So this evening I took the plunge. I used the method outlined here and signed up at imzdl.com. It all worked pretty well. And so far, so good. The battery looks like it’s draining a bit faster than before, but that’s to be expected of a first beta and it’s not the half-battery that the Chicken Littles claim. A few apps have bombed on me, but only sporadically. Skype didn’t open at first, but a quick look at their support forums found you just needed to delete and reinstall the app.

Is it worth it? I don’t know. The new icons are still a bit rough, as reported, but more than that, their flatness looks out of place next to the 3-D icons that most iPhone apps still use. The new quick-settings bar is cool and the parallax effect for backgrounds is cooler still (it shifts the background as the accelerometer moves about, giving it all a feeling a depth). We’re told that multi-tasking is more robust, but that’s not something one notices immediately (besides, Android’s had it for years). I’ll update as I explore more. Guesses are that the second beta will come in about ten days—I’ll see if I can live with the first beta’s battery hit until then.

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From a post by Jamie Todd Rubin, “Going Paperless: How Penultimate and Evernote Have Replaced My Pocket Notebook,” I’ve learned the concept of the “Commonplace Book,” which he attributes it to Jefferson:

The notion for the “commonplace book” comes from Thomas Jefferson, who used just such a book to capture pretty much anything: passages from books he was reading, notes, sketches, you name it.

Wikipedia takes it further back in its entry on Commonplace books. The name comes from the latin locus communis and the form got its start in a new form of fifteen-century bound journal:

Such books were essentially scrapbooks filled with items of every kind: medical recipes, quotes, letters, poems, tables of weights and measures, proverbs, prayers, legal formulas. Commonplaces were used by readers, writers, students, and scholars as an aid for remembering useful concepts or facts they had learned. Each commonplace book was unique to its creator’s particular interests.

I really like this idea. I’ve been thinking a lot about workflows recently (and listening to way too many geek podcasts on my commute). I’ve been muddling my way toward something like this. I’m currently using Evernote to log a lot of my life but there’s scraps of interesting tidbits that have no home. An example from half an hour ago: I was listening to Pandora the train when along came an unfamiliar song I wanted to remember for later. A Commonplace book would be a natural place to record this information (First Aid Kit’s Lion’s Roar if you must know, think Bonnie Raitt steps out with Townes van Zandt for a secret assignation at a Stockholm open mic night.)

Of course, being a twenty-first century digital native, my workflow would be electronic. What I imagine is a single Evernote page that holds a month’s worth of the bits that come along. I have something similar with a log, a single file with one line entries (lots of Ifttt automations like logged Foursquare check-ins, along with notes-to-self of milestones like issues sent to press, etc.). I’ll start setting this up.

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I really should blog here more. I really should. I spend a lot of my time these days sharing other people’s ideas. Most recently, on Friends Journal you can see my interview with Jon Watts (co-conducted with Megan Kietzman-Nicklin). The three of us talked on and on for quite some time; it was only an inflexible train schedule that ended my participation.

The favorite part of talking with Jon is his enthusiasm and his talent for keeping his sights set on the long picture (my favorite question was asking why he started with a Quaker figure so obscure even I had to look him up). It’s easy to get caught up in the bustle of deadlines and to-do lists and to start to forget why we’re doing this work as professional Quakers. There is a reality behind the word counts. As Friends, we are sharing the good news of 350+ years of spiritual adventuring: observations, struggles, and imperfect-but-genuine attempts to follow Inward Light of the Gospels.

My nine year old son Theo is blogging as a class assignment. I think they’ve been supposed to be writing there for awhile but he’s really only gotten the bug in the last few weeks. It’s a full-on WordPress site, but with certain restrictions (most notably, posts only become public after the classroom teacher has had a chance to review and vet them). It’s certain ironic to see one of my kids blogging more than me!

Enough blogging for today. Time to put the rest of the awake kids to bed. I’m going to try to have more regular small posts so as to get back into the blogging habit. In the meantime, I’m always active on my Tumblr site (which shows up as the sidebar to the right). It’s the bucket for my internet curations–videos and links I find interesting, and my own pictures and miscellanea.

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Over on Twitter feed came a tweet (h/t revrevwine):

Word! SEO gets people to your site. Usability keeps people on your site. @brianksullivan #dfwwp #uxblog

— Rani Monson (@RaniMonson) March 23, 2013

To translate, SEO is “search engine optimization,” the often-huckersterish art of tricking Google to display your website higher than your competitors in search results. “Usability” is the catch-all term for making your website easy to navigate and inviting to visitors. Companies with deep pockets often want to spend a lot of money on SEO, when most of the time the most viable long-term solution to ranking high with search engines is to provide visitors with good reasons to visit your site. What if we applied these principles to our churches and meetinghouses and swapped the terms?

Outreach gets people to your meetinghouse /
Hospitality keeps people returning.

A lot of Quaker meetinghouses have pretty good “natural SEO.” Here in the U.S. East Coast, they’re often near a major road in the middle of town. If they’re lucky there are a few historical markers of notable Quakers and if they are really lucky there’s a highly-respected Friends school nearby. All these meetings really have to do is put a nice sign out front and table a few town events every year. The rest is covered. Although we do get the occasional “aren’t you all Amish?” comments, we have a much wider reputation that our numbers would necessarily warrant. We rank pretty high.

But what are the lessons of hospitality we could work on? Do we provide places where spiritual seekers can both grow personally and engage in the important questions of the faith in the modern world? Are we invitational, bringing people into our homes and into our lives for shared meals and conversations?

In my freelance days when I was hired to work on SEO I ran through a series of statistical reports and redesigned some underperforming pages, but then turned my attention to the client’s content. It was in this realm that my greatest quantifiable successes occurred. At the heart of the content work was asking how could the site could more fully engage with first-time visitors. The “usability considerations” on the Wikipedia page on usability could be easily adapted as queries:

Who are the users, what do they know, what can they learn? What do users want or need to do? What is the users’ general background? What is the users’ context for working? What must be left to the machine? Can users easily accomplish intended tasks at their desired speed? How much training do users need? What documentation or other supporting materials are available to help the user?

I’d love to see Friends consider this more. FGC’s “New Meetings Toolbox” has a section on welcoming newcomers. But I’d love to hear more stories about how we’re working on the “usability” of our spiritual communities.

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On March 22nd, I joined the fast against mountaintop coal mining called by the Earth Quaker Action Team.

When I was growing up we’d make the trip from Philadelphia to my grandmother’s house a couple of times a year. As we headed north, the highway threaded across farm fields and through rock cuts in the hills. About an hour in, we’d start noticing the thin blue band on the horizon. It would slowly get larger and larger until Blue Mountain loomed in front of us and we whooshed into Lehigh Tunnel.

My Nana lived on the other side of that mountain. On this side the mountainside was red. The forests that carpeted the rest of the thousand-mile ridge had been ripped up by the decades of chemicals pouring out if the smokestacks of the giant zinc processing factories that bookended the town of Palmerton.

When conversation turned to adult matters, I’d wander to the back porch and count the dirt bike trails going up the barren mountain. When I tired of that I’d play in the stones of my grandmother’s backyard. Even grass didn’t grow in this town. Ambitious homeowners would sometimes make rock gardens for the space in front of each house that had been designed for marigolds, but most of the town had gotten used to the absence of green. When the EPA finally got around to declaring the mountain a superfund site we all snorted dismissively. My grandmother was actually offended, having long ago convinced herself that the factory effusions must be healthy.

The Palmerton factories were funded by New York bankers. Princeton University got multiple multimillion-dollar bequests in the wills of the founders of the zinc company. I’m sure there are still a few residual trust funds paying out dividends.

Today we have Philadelphia and Pittsburgh bankers orchestrating the removal of the mountaintops in West Virginia. As our technology has improved so has our capacity for ill-considered mass destruction of our natural surroundings.

All living creatures have an impact on their surroundings. My comforts rely on the coal, oil, and natural gas that are brought into our cities and towns. But I do know we can do better. I’m optimistic enough to can find ways to live together on this Earth that don’t break our mountains or poison our neighbors.

Photo: “Old Zinc Factory; Palmerton” by road_less_trvled on Flickr (creative commons license)

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